Spotlight on Alumni

BULLY PULPIT: MARKETING FOR A BETTER WORLD

WHEN A PROGRESSIVE marketing and communications agency that has major Democratic organizations as clients—and ran the digital marketing operations for Barack Obama and Hilary Clinton—decides to expand into the corporate world, one company you might not expect to be on the list is McDonald’s. Yes, that’s the purveyor of hamburgers founded by the famously conservative…

THE PODCAST PERSON

Mia Lobel ’97 has audio stories she wants to tell—and she had been waiting for technology to catch up. (Photo by Tatiana Flowers) Mia Lobel ’97 marks 2014 as the year the general public began to share her excitement for podcasts. An anthropology major at Wesleyan, Lobel earned her graduate degree in journalism, specializing in…