Spotlight on Faculty

SPOTLIGHT ON FACULTY: TRACKING TRENDS: WHAT POLITICAL ADS CAN TELL US ABOUT OUR NEXT ELECTIONS

Erika Franklin Fowler codirects the Wesleyan Media Project, which tracks and analyzes all political ads aired on broadcast television and national cable during elections. A specialist in political communications, she has recently expanded her research to include political advertising on Facebook. Her work has been cited in hundreds of leading news outlets. At Wesleyan, she…